New website and time-saving PIM application

Unidrain wanted a new, user-friendly website that was easy to access for their three target groups: Private individuals, professionals and architects. The website had to be user-friendly and clear and at the same time contain large amounts of product data and images from Unidrain's extensive product catalogue.

In addition, Unidrain wanted to optimize and automate the path of product data from the company's own PIM (Product Information Management) system to its various communication channels. For this purpose, itpilot has developed the unique application PIMpilot.

Who is Unidrain?

Unidrain designs and produces unique floor drainage systems of high quality and beautiful design. Their clientele consists of both private individuals, professionals and architects. Unidrain has always thought of new, exclusive solutions, and their classic linear floor drains have over the years been supplemented with other stylish bathroom products including shower walls and bathroom accessories from the recognized sub-brand Reframe Collection. The accessory series has helped to complete Unidrain's concept of unique bathroom interiors, as the series includes consists of shower scrapers, towel bars, toilet brushes and soap dispensers.

Since 2003, Unidrain has developed into an exclusive lifestyle and design brand with a global profile. There are thus over 1,000,000 Unidrain installations worldwide. Unidrain has won a number of internationally recognized design awards for its simple and elegant products with a focus on Scandinavian design.

Unidrain is part of the Swedish group BLS Industries AB, which includes a number of sister companies.

Read more about Unidrain and Reframe

Building the website in WordPress

Before we began the development of Unidrain's new website, we held an initial workshop with the company, where we, with the inclusion of Unidrain's requirements and wishes, established the framework for the project. On that basis, Unidrain prepared a graphic design proposal. 

itpilot's role was to deliver a clear three-part navigation structure, where the company's three customer groups and the sub-brand Reframe Collection functioned as an entrance to Unidrain's content on the site. The result was a beautiful, responsive and navigation-safe website that, in its clean form, helps convey Unidrain's brand and their iconic products. With the structure in WordPress, the website is easy to maintain and update in the future.

Efficient integration of product data between Unidrain's PIM system and the WordPress website

Unidrain and the sister companies in the group BLS Industries AB have a very large number of products, product variants, images, drawings and product descriptions in the total range. All companies in BLS Industries, including Unidrain, use the PIM system inriver as a central database for all products. The products are created in inriver, after which they are updated with descriptions, variants, prices, images, unique data such as length measurements, weight and installation technical data as well as data sheets.

Unidrain's wish to be able to deliver a complete product catalog directly on the new website has been fulfilled by itpilot by developing a ground-breaking PIM-Integration-Application (PIMpilot), which handles all processes in the connection between the PIM system inriver and Unidrain's new WordPress website. PIMpilot ensures an automated and uniform transfer of product data from inriver to the website. Unidrain must therefore focus exclusively on maintaining their product data in one place, namely in their PIM system.

Read more about PIMpilot

The customer says

We had been trying for a long time to create a new website, where the main element was a successful PIM integration to our PIM system inriver. However, on several occasions we ran into a wall of problems and challenges that could not be resolved, and our project was repeatedly put on hold.

After a single meeting with itpilot, they understood our challenges and in a short time they managed to lift the heavy sword from our stone by developing the brand new PIM-Integration-Application (PIMpilot) that solved all our challenges. Without this integration, our desire for a new and modern website would never have been fulfilled.

In addition to being extremely skilled and competent at the PIM integration, itpilot also helped create an easy and manageable WordPress solution, which we can now maintain ourselves with minimal help and training. Futhermore, they took over the hosting of both our old website and the new one. This means that we can always come back and find our previous material, and that we have a high level of security for our new website, where any cyber attacks, technical errors or breakdowns are quickly dealt with and resolved.

The collaboration with itpilot has worked (and still works) very well. Throughout the project we had a good, open and constructive dialogue, where all needs were resolved. itpilot put together a strong team of programmers, developers, web designers and project managers who were quick to understand our way of thinking and solve the requirements we set for them in terms of design, content, technical tools and the general structure. This meant that even though we had a tight and optimistic deadline for our project, we managed to reach the set launch date without any delays. When we showed doubt or uncertainty about elements of our website, itpilot came up with several good solution proposals that fit our style and where we could choose the best solution for our product.

We are extremely happy with our collaboration with itpilot, which ensures that we have a state-of-the-art website that is easy to maintain and where our extensive product database is visible against the background of a strong PIM integration.

Christian Bang Jensen • Digital marketing coordinator, Unidrain A/S