B2B lead generation
Optimize your B2B lead generation and increase sales in your company.
At itpilot, we help you create the right strategy for your lead generation, so you can generate even more relevant leads.
Get an effective strategy for your B2B lead generation
To succeed with B2B lead generation, it's important to have a well-thought-out strategy for acquiring relevant leads. An effective strategy often combines multiple tools and methods to maximize your results. This can include a combination of:
- Content marketing
- Whitepapers & ebooks
- Email marketing
- Webinars
- Lead Ads
- Content Upgrades
- Calculators
- SEO
- Advertising
What is your optimal lead generation mix?
To generate relevant leads, you need to leverage the various tools and methods available across digital channels. An optimal lead generation mix often consists of a combination of several different approaches, each playing an important role in attracting and converting potential customers. What is most optimal for you depends on your current situation, your company, and your industry.
Contact us to learn more about an optimal lead generation mix
Through a combination of content marketing and SEO, you can attract relevant traffic to your website. Often, it will be on your website where you can generate your leads, for example, by having them fill out a contact form, subscribe to your newsletter, etc.
From your website, you can offer visitors access to more content, such as newsletters, whitepapers, ebooks, webinars, and similar. Through these types of content, you can generate leads (Marketing Qualified Leads - MQL) by requiring visitors to enter their email address to access the content.
Paid advertising, including retargeting, can be an effective way to reach your potential customers who have already shown interest in your company or services. Through paid advertising, you can increase your visibility on relevant platforms and potentially re-engage the audience. Especially in the context of retargeting, Lead Ads are a particularly relevant tool that you can use.
When you drive traffic to your website, not all visitors convert. Therefore, it is interesting and valuable to be able to identify the companies that interact with your online content. With tools like Leadinfo, you can see which companies are visiting your website and which pages they are reading or spending the most time on. Based on this, you can target your follow-up and sales efforts towards the most interesting potential customers.
We can help you get started - get a free trial period
At itpilot, we are Leadinfo partners. Therefore, we can also help you get started with the system and show you the different options you have with Leadinfo.
If you want to try the system as part of your B2B lead generation, we will set up a 14-day free trial period for you. This way, you have plenty of opportunity to test the system and its various features.
Can we help you?
We are ready to help you with B2B lead generation. We know that it requires a mix of different efforts, tools, and methods to create relevant leads, so we start from your current situation and your goals.
We help you both develop your lead generation strategy and provide advice on and creation of content marketing, SEO optimization, advertising, etc.
We are also Leadinfo partners, so we can ensure that you get this tool implemented and off to a good start.
Read more about Leadinfo here.
Leadinfo
See who is visiting your website
With Leadinfo, you can get valuable insights into which companies are visiting your website and what content they are looking at. Additionally, you can also get information about where these companies are in their buying and decision-making process. This allows you to target your marketing and sales efforts to the relevant companies.
Integrate Leadinfo with your other systems
Leadinfo offers more than 70 different integrations with other systems. There are integrations for LinkedIn, Teams, Salesforce, Microsoft Dynamics, Google Ads, and Google Analytics, among others. In other words, there are plenty of opportunities to integrate your CRM system, email marketing platform, or communication platforms with Leadinfo, so data can easily be transferred to the various systems.
Contact us to learn more about lead generation with Leadinfo