Jafo 

Jafo, which is part of the Swedish plumbing group BLS Industries, is known for their solid and innovative solutions within bathroom and drainage systems. Jafo needed to upgrade their online presence and make their product portfolio easily accessible to their customers. Therefore, they wanted to implement a solution that the other BLS Industries brands, Unidrain and Purus, have implemented: a new website with integration to their PIM system - albeit with adjustments to Jafo's specific needs.

A future-proof platform

Jafo needed a new digital platform where they can present their entire product catalog without an actual e-commerce function. For Jafo, the aim is not to sell products directly from the website, but to give their customers – professional installers and plumbing specialists – easy access to detailed product information, technical specifications and manuals. At the same time, it is important for Jafo that the website is easy to maintain internally and can be scaled to several markets. Jafo therefore wanted a digital solution that can centralize their data and ensure that information about the products is always correct and up-to-date across all channels.

Another important part of the project was to ensure that the website was first launched for the Swedish market, but with the possibility of adding more languages ​​and markets in the long run. As with their sister companies, the focus was on ensuring a high degree of user-friendliness and design quality that reflects the company's profile.

WordPress, WooCommerce and PIMpilot

After a thorough clarification of needs with Jafo, the choice fell on a solution that builds on the experience we have gained in the previous projects for Purus and Unidrain.

The solution is therefore based on WordPress as a CMS system combined with WooCommerce for product presentation. By using WooCommerce as the basis for the product presentations, Jafo has got a professional, online product catalog, but without the possibility of direct purchase. However, the solution also enables Jafo to eventually expand the solution with an e-commerce function.

A central part of the solution is the integration of PIMpilot, which is our self-developed solution for handling product data between the PIM system and WordPress/WooCommerce. PIMpilot enables Jafo to gather all their product information in one place and ensure that all data on the website is always up-to-date and consistent. This means that Jafo can now quickly and efficiently manage and maintain their product range directly from their PIM system, while the system is scalable for future expansions.

The website was initially launched on the Swedish market, but we have prepared the platform technically for extensions to more languages. This helps to ensure that Jafo is prepared for international growth, without requiring a major technical restructuring.

Daily handling of the solution

An important aspect of the project was to ensure that Jafo itself can handle and maintain their new digital platform. Therefore, Jafo has also received training and written guides that ensure that they can handle the daily tasks associated with the website and the data distribution from the PIM system themselves.

About PIMpilot

PIMpilot is a well-tested and reliable solution that is already used by several companies, including Purus and Unidrain, which also made it a natural choice for Jafo. With PIMpilot, Jafo can collect and manage product data in one place (the PIM system), after which PIMpilot distributes this product data across their platforms – from websites to catalogs and other marketing channels.

By using PIMpilot, Jafo can effectively update their product information and ensure that all content on the website is always up-to-date and accurate. PIMpilot has provided Jafo with a future-proof solution that not only meets their current needs, but can also be scaled and adapted to future market expansions and new requirements.

The end result

With the launch of Jafo's new website, the company now has a strong digital platform that makes it easy for their customers to find the information they need. By using PIMpilot, we have ensured that the website is future-proof and easy to maintain, which gives Jafo the opportunity to focus on their core business and growth plans. The next step for Jafo is to expand the website to more markets, and with the flexible solution they are well equipped for the future.

The customer states

It has been a great collaboration from the start. The process has been simple, structured, and we have received great advise on how to improve different aspects of the site.

One of the challenges we faced was the fact that we were in the process of creating a new brand and communications platform at the same time. But with clear communication with the people at IT Pilot we found a good way to work around this and implement the new guidelines once it once it was ready.

Finally, our website is an important contact point and source of information for our customers and we are glad to have an updated site that is in line with Jafos vision going forward.

Johannes Walter • Marketing Communicator, Jafo AB

Do you want to hear more?

Would you like to hear more about how we can help your company develop a new website, webshop or an integration for your PIM system? Contact us and have a non-binding discussion about your options. Call us on +45 87 25 07 87 or fill in the contact form, and we will contact you as soon as possible.