App development – from idea to product
When you contact us to develop an app, you are assured of a professional project process from start to finish. We know that our customers come with different starting points: Some have a concrete idea, while others already have a detailed requirement specification ready. Regardless of where you are in the process, we are ready to help you move forward towards a finished product that matches your needs and goals.
Our many years of experience with app development means that we can offer professional sparring and tailored solutions for your company.
Here you will get an insight into what a typical project process looks like and what you can expect when you work with us. No two customers or projects are the same, and therefore the phases can also vary depending on your requirements and wishes for your new app. To create the best possible collaboration, you will be assigned a project manager who will be your direct contact throughout the project.
Phase 1: Idea & conceptualization
In the first phase, we will define the purpose of the app together. This forms the basis for the app's core functions and needs. Here, all the app's need to haves in particular need to be defined. This does not mean that there is no room for nice to haves, but consider which of these should be integrated from the start and which can be added in a later version.
In this phase, we also begin to outline the app's design and discuss which type of app best meets your needs:
- Native apps for iOS or Android?
- Both platforms?
- Or a hybrid app?
Learn more about the different app types here 
Phase 2: Requirements specification & project plan
Once the idea and concept are in place, we can prepare a detailed requirements specification and a project plan, which gives you a clear overview of functions and features as well as a realistic timetable for the development process.
The requirements specification ensures that everyone agrees on the scope of the project, while the project plan gives you a clear understanding of when the app is expected to be ready for launch.
If you have already prepared a requirements specification when you contact us, we will use this as a starting point when preparing a project plan. We will also review the requirements specification with you to ensure that all aspects are covered – and to ensure that we have a common understanding of the app’s purpose and functions.
Phase 3: Design
The design phase is about creating an app that is intuitive, visually appealing, and reflects your brand.
We know best practices within UX (User Experience) and UI (User Interface). Combined with our many years of experience in app development, we ensure that you get an app with clear and distinct navigation and a visually attractive layout that appeals to the target group and at the same time reflects your brand.
The goal is an app that not only looks good, but also delivers a seamless user experience.
Phase 4: Development
Once the design and functions are defined, the technical development begins. Our experienced programmers ensure:
- Developing the app for the chosen platforms (iOS, Android or both).
- Implementing features and design.
- Implementing any integrations with other systems.
If you want a backend solution for administering the app, we can also develop it.
The duration of the development phase varies greatly from app to app. Simple apps are naturally faster to develop than complicated apps that require several different integrations, etc.
Regardless of the complexity of the app, we ensure that the app's performance is optimized, as this has a great impact on the user experience. In addition, we also continuously test the app, so that errors and shortcomings are quickly discovered and corrected.
Phase 5: Testing
It is important to us that the app is thoroughly tested. That is why our programmers carry out continuous tests throughout the development process and ensure that:
- Errors and deficiencies are discovered and corrected quickly.
- The app works consistently across devices and operating systems.
It is important to us that your app is tested as widely as possible, so that the user experience is consistent across different devices. Before launch, you will also have the opportunity to test the app yourself and provide feedback.
Phase 6: Launch
Once the app has been fully tested and any errors have been fixed, it's time to launch.
The app must be published in the App Store and/or Google Play, and there are a few different steps that must be completed before the app is submitted for approval to Apple and Google, respectively.
In other words, there are many administrative tasks associated with this phase – it’s not just a push of a button. With our expertise, you can be sure that the app will quickly get through the phase and be approved, so you can get the app out to your users.
Phase 7: Follow-up & maintenance
A launch is just the beginning. After the app is out, it is important to follow up on the app and see if and how your users are using it. Users will also continuously provide feedback, and it is a great idea to listen to that feedback and make updates with bug fixes or new features.
Do you have an idea for an app?
Do you have an idea for an app, or are you ready to take the next step? We are here to help you make your idea a reality. Contact us today on tel. +45 87 25 07 87 or fill out the contact form – and let's have a non-binding chat about your app project.
When you work with us, you get:
- Professional advice and sparring from idea to finished product.
- A solution that is tailored to your company and users.
- A close dialogue and a permanent project manager who ensures that you always have an overview of the project.
We have experience with both simple and complex apps and know how to create solutions that make a difference for your business.
