Choosing a PIM: How to find the right solution for your business
A PIM (Product Information Management) system plays a crucial role in ensuring consistent, structured and easily accessible product data across channels. It can streamline work processes, reduce errors and improve the customer experience. Therefore, it is important to choose a solution that not only meets your current needs, but also supports future growth. In addition, for many companies, it is also important that the PIM system can be integrated with the company's other IT systems.
When choosing the right PIM system for your company, it requires thorough consideration and understanding of both your business needs and the technological possibilities.
What is a PIM system?
A PIM system acts as a central platform to collect, manage and distribute product data across channels. It ensures that information is consistent, easily accessible and up-to-date across webshops, catalogues, marketplaces and other sales channels. Therefore, a PIM system is a powerful tool, especially for companies with many products or complex data structures.
Read more about what a PIM system is here ->
How do you choose the right PIM system for you?
There are several different PIM systems on the market. These systems differ from each other in several ways, from their primary areas of application to their technological architecture. Some systems are designed for companies with complex needs and many data sources, while others are suitable for smaller organizations that want a fast and user-friendly solution.
Which PIM system is the right choice for your company therefore depends largely on your business needs, work processes and existing IT infrastructure. Some important factors that you should consider are:
- Scaling and flexibility: Can the system grow with your business?
- Integration: Does the PIM system support integration with your ERP, e-commerce, CRM and other essential systems?
- User-friendliness: Is the system intuitive and easy to use for your employees?
- Automation and workflows: Does the system help streamline internal processes?
- Omnichannel publishing: Can product data be easily distributed across channels?
At itpilot, we have extensive experience with PIM solutions and know how important it is to choose a system that can support both your current needs and future growth. That's why we often recommend Pimcore, as it combines flexibility, scalability and strong integration options.
Why choose Pimcore?
Pimcore is an open-source PIM system that stands out by offering more than “just” product data management. It provides a holistic approach to data management by combining PIM with digital asset management (DAM), content management (CMS), and e-commerce capabilities. This means that companies can centralize everything from product descriptions and images to pricing and inventory status in one platform.
By choosing Pimcore, you get a solution that not only increases efficiency internally, but also gives you a competitive advantage by ensuring accurate and up-to-date data across all channels. This makes it easier for you to respond quickly to market changes and deliver a better customer experience.
Advantages of Pimcore:
- Flexibility & scalability:
Pimcore can adapt to your business's current requirements and grow with you as your needs evolve. - Efficient data centralization:
Collects product data, digital assets, and content in one place, minimizing errors and providing a clear overview. - Enhanced cross-departmental collaboration:
With custom dashboards, each department has access to the data and tools they need, improving workflows and increasing productivity. - Extensive integration options:
Ensures all systems work together so you can automate processes and save time. - Omnichannel communication:
Delivers consistent product data and content across both digital and physical channels, strengthening your marketing and customer experience.
How we help you
When you contact itpilot, we start with a needs assessment, where we analyze your work processes together with you and identify which challenges a PIM system should solve. If Pimcore is deemed to be the right solution, we offer a Proof of Concept, so you can test the system in your own business scenarios. That way you can get a clear impression of how the system can optimize your processes and create value.
If you choose to implement Pimcore in your company, we ensure a smooth implementation and offer ongoing support so you get the most out of your new PIM system.
How we helped Rezas Modern & Oriental Rugs get even more out of Pimcore
Rezas Modern & Oriental Rugs already had a Pimcore solution but wanted to leverage its full potential. We helped them optimize their data structures and workflows, which has resulted in:
- Faster load time – The system response time has been reduced to less than 1 second, providing a significantly better user experience.
- Improved performance – Optimized caching and fewer API calls have created a more responsive system for both retailers and internal users.
- Efficient integration – Automated synchronization between Pimcore and Microsoft Dynamics 365 Business Central ensures always up-to-date product data.
- Long-term partnership – Continuous development and optimization ensures that Rezas can optimally utilize their digital platform as the business grows.
Do you want to know more?
Choosing the right PIM system is an important decision, but it doesn't have to be a difficult process. At itpilot, we help you identify and implement a solution that can create value across your organization. Contact us today for a no-obligation discussion about your needs. Call tel. +45 87 25 07 87 or fill out the contact form, if we need to contact you.
